The other night at our monthly meeting of East Texas Writers Guild, Cody Williams from Longview, TX presented a very detailed report of everything involved in producing a trailer–an audio/video marketing ploy to sell books, or other products. You’ve seen them on television–they are called “commercials.” I guess the term “trailer” makes it more appealing to the audience.
Cody decided, as he was getting older and realizing the time was coming to think about careers, what would be most advantageous to developing his talents and still earn a living. He said he had always been attracted to technology, and steered himself in that direction. Long story short–he is a videographer, one who is willing to share his experiences, and at the same time, build his business.
Marketing has become such a “hot” item for authors, since so many are self-published and cannot rely on the major publishing houses to do it for them. So it is absolutely necessary to be creative and find ways that will draw attention to your book. Cody offers a unique way to meet that need. And he will work with the author to make the trailer as effective as possible. Yes, it is going to cost some money, but a good business person understands in order to make money, you must invest money. Is it worth a try? I would say so.
Cody Williams can be contacted at Cody@hooks.media.
Happy Writing Everybody.